For cooperation with patent owners, we generally work according to the principle that both parties can only make money if the product or service sells.

If necessary to meet objectives, headings. offers its own services in advance of any payment on a case-by-case basis, thus acting in some cases as a venture capital provider.

headings. receives revenue-based commission for its services from the inventor or patent owner.

Usually, the granting of exclusive marketing rights to headings. is the prerequisite for working together.

Patent owners remain the sole owners of their patent rights, even when they work together with headings..

When headings. works with companies, we see ourselves as a marketing or sales partner. The services we provide include all the classic advertising agency services – but usually go beyond them.

This means that headings. is interested in not just reference values such as level of awareness or range of coverage, but also sales and turnover figures.

We can adapt our range of services to your needs – and we are just as flexible when it comes to the type of remuneration.